Notably, Murphy collaborated with Donatella Versace to curate the soundtrack for the advertisement’s accompanying video.
of vibrant and monochromatic imagery, highlighting standout pieces from the brand’s newest collection, styled by Jacob K. Donatella Versace described the campaign in three words: “strong, direct, iconic.”
Speaking about Hathaway and Murphy, Versace praised them as “two of the best actors of today,” emphasizing their exceptional talent and character. Murphy, in particular, not only models Versace essentials such as white tank tops, black coats, Medusa-buckled belts, and Barocco-printed scarves but also collaborated with Donatella on the campaign’s soundtrack, featuring the music of Fontaines D.C.’s “Boys In The Better Land.”
Reflecting on the collaboration, Murphy expressed satisfaction with how the campaign aligns with his personal style and identity. He praised the collection’s well-cut, empowering designs crafted from premium fabrics, underscoring their perfect fit for him.
In her portrayal for the campaign, Hathaway exudes strength and confidence, adorned in powerful staples such as leather corset dresses, gold-buttoned coats, and flagship bags. She remarked, “I have encountered numerous Versace women who embody qualities of power, emotional depth, ambition, substance, humor, fierceness, love, uniqueness, sensuality, intelligence, talent, and beauty, much like Donatella.”
While this campaign marks Murphy’s debut with Versace, Hathaway had previously graced the House’s Icons campaign last year. Reflecting on her collaboration with the brand, she shared, “I have observed that a Versace Woman is true to herself. I am deeply thrilled and honored to be recognized as a Versace Woman and am elated to rejoin the Versace family for another Icons campaign.”
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